You want to make sure the moods of your font choices match the purpose of your design. Fonts have distinct moods or personalities-serious, casual, playful and elegant. Each brand has its unique personality, which it expresses through a type of font. In packaging design font is the primary element which communicates the brand name, product name, functions and benefits to the audience. Together the two define and refine your product packaging design.įont has become an essential sales tool, and its association to certain emotions is critical when it comes to selling the product and attracting the right audience. An effective equilibrium is created by using visual elements along with written material. Package design is a combination of science and art where you need a constructive balance in designing. I am sure many must have heard this notion, but it is not applicable in case of packaging design. Why use fonts when a picture can speak a thousand words.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |